Ephemera

Human Banners- Oh Wait, They're Called Sandwich Boards?

HB recently wrote a pretty compelling summary of the relative size of Google, both in terms of market cap and share of the ad market. Eye opening, to say the least: Welcome To The Googleconomy.

Those who have been viewing the gPhone-Android-OHA developments of late as a Symbian rehash or a non-event should look at Google's position in the overall advertising market. It's amazing to me that when a company that makes its money in advertising (and not just any company) leads the launch of a new mobile platform, so much of the discussion remains around software platform and applications.

Much ado about...

Over the past few days the discussion around who "invented" video overlay ads has reached a new level of, well, intensity Videoegg greeted YouTube's announcement with a gutsy positioning "welcoming YouTube" to the format, which provoked a response from Jeremy and the discussion devolved into this (you can see my comments here).

While Videoegg's response to YouTube may have seemed a bit silly, it helped create a debate (admittedly with the help of someone looking to start a debate) in which Videoegg is mentioned in the same breath as YouTube and Brightcove.

The interesting thing here is not the debate over the overlay ad, but, given that there are an infinite number of potential formats for ad units in digital video, why anyone would focus on the format itself. The challenge for Internet video is to make new saleable ad units, and that requires participation from major stakeholders- consumers, agencies, and advertisers. The divide between the what is technically possible with Internet video and what is being bought by advertisers is vast- and the energy around something as seemingly simple as an overlay ad only highlights this gap.